Earth Day founder Gaylord Nelson, then a U.S. Senator from Wisconsin, started the first nationwide environmental protest “to shake up the political establishment and force this issue onto the national agenda.”
Back at that time during the 70s, Americans were consuming leaded gas with massive cars. There was little fear of legal consequences by industries that were polluting the air, water, and earth. Environmental activism was practically unheard of. But that changed on Earth Day 1970.
On April 22, 20 million Americans took to the streets, parks, and auditoriums to demonstrate for a healthy, sustainable environment. Denis Hayes, the national coordinator, organized massive coast-to-coast rallies. Thousands of colleges and universities organized protests against the deterioration of the environment. Groups that had been fighting against oil spills, polluting factories and power plants, raw sewage, toxic dumps, pesticides, freeways, the loss of wilderness, and the extinction of wildlife suddenly realized they shared common values.
We’ve made a lot of progress since that time but we still have a long way to go. There have been successes such as the banning of DDT, fluorocarbons and other noxious toxins/pollutants, but it’s a constant battle. And now with countries like China and India anxious to catch up to American standards of living, the stakes are even higher.
Oryana has been in the forefront of environmental consciousness from day one. The co-op was born in 1973, when a few forward thinking people who wanted whole, organic foods at reasonable prices started their own small buying club. That humble beginning evolved over the years to one of our region’s most environmentally conscious businesses.
Oryana was the first food co-op in the country to become a certified organic retailer. We’ve also provided local, natural/organic food producers a place to sell products and grow their businesses. Our new store was a certified “green building” project that used recycled and energy-efficient material in keeping with the co-op’s mission. For example, the building utilizes heat reclamation from our refrigeration, we have a rainwater catchment system for irrigation, our toilets are low-flow, we reused windows from the old building, purchased used wood for trim and tables in the cafe from Odom’s, and we used low VOC paint and materials.
Oryana truly lives the spirit of Earth Day, a day designed to inspire awareness and appreciation for the Earth’s environment. Our mission – to provide high quality food produced in ecologically sound ways at fair value with Oryana members and staff committed to enhancing our community through the practice of cooperative economics and education about the relationship of food to health – has everything to do with what Earth Day is all about.
Let’s all keep up the good work by doing what we can to honor our planet. The list of ways to tread a little more lightly are numerous: use your car less and your bicycle, feet, carpool more, refrain from using toxic yard and garden chemicals, buy locally produced products, recycle, reuse, use less, grow your own garden…Shopping at Oryana is another great way to support the community and the environment. And know that we continuously strive to improve ourselves and do the right thing regarding the products we sell, our own physical plant improvements, employee practices, and community support.




























