An Update on the Green Discount
Dear Oryana Shoppers,
At Oryana, we are proud to be a cooperative rooted in community and sustainability. Your shared commitment to protecting the environment and supporting local values inspires everything we do. Today, we are sharing an important update regarding the Green Discount program.
After thoughtful consideration, Oryana will discontinue the Green Discount program on February 28, 2025. This decision was not made lightly, as the Green Discount—offering a 5% discount for walking, biking, or carpooling—has been a meaningful way to recognize environmentally conscious choices. However, several challenges have prompted us to refocus our efforts:
- Reinvestment for Greater Impact: The Green Discount costs the co-op nearly $60,000 annually. By redirecting these funds, we can support broader sustainability initiatives that strive to create a greater impact across our entire community.
- Ensuring Equity: Fairly verifying carpooling and other participation criteria has proven difficult, and we want to ensure all shoppers benefit equitably from Oryana’s programs.
- Looking to the Future: As Oryana grows, we are continually seeking ways to develop programs that are scalable, impactful, and aligned with our mission of sustainability.
We understand that walking, biking, or carpooling to Oryana is a reflection of the shared values we hold dear, not simply about receiving a discount. While the Green Discount will end, our commitment to sustainability and environmentally friendly practices remains stronger than ever, and we are always striving to do more.
To learn more about how Oryana is continually working toward a greener, more sustainable future—including initiatives like reducing waste, investing in renewable energy, supporting local producers, and partnering with community organizations—visit our Every Day is Earth Day page. Together, we can continue making meaningful progress for our planet and community.
We are deeply grateful for your continued support and dedication to living sustainably. If you have any questions, ideas, or feedback, please don’t hesitate to reach out. Oryana’s strength lies in our community, and we’re excited to explore new ways to support our shared goals.
With gratitude,
The Oryana Team