First of all, a big, hearty, THANK YOU to everyone who took the time to fill out our survey asking for your opinion about our product purchasing guidelines and about the store in general. The information you provided is invaluable to us and you can be sure we will study it closely. This kind of data is extremely valuable and a wonderful opportunity to know what your thoughts are regarding some issues that are near and dear to the heart of our organization.
Most everyone loves a compliment and we are no exception! It was gratifying to learn that, for the most part, we seem to be doing what most people want us to do, which is offer high quality, good selection, locally-made/grown products, great customer service, a pleasant atmosphere, and commitment to the safest products available. We appreciate knowing that many of you are happy with our store and all that we strive to do as a coop. As one person stated succinctly : “I love the people that work there, the shopping environment, and most importantly the products! Oryana is wonderful place to go and feel at home while you do some grocery shopping.”
It appears, though, that not everyone endorses our performance as enthusiastically as the above person. Naturally, it is impossible to satisfy everyone, although we do our very best according to our mission statement. Pricing appears to be an issue for some folks, and to a certain extent, our strict policies regarding organic and non-GMO products.
Pricing is something we consider extremely carefully. We are conscious of our competition at places like Meijer’s (and Whole Foods/online shopping). Most people are likely aware that economies of scale are at work here. People need to also remember that our pricing reflects the TRUE cost of food. In other words, we purchase fair trade products (so that the growers/producers earn a fair wage) and products from companies that are NOT subsidized by the government as so many conventional foods are, allowing them to be priced unnaturally cheaply. But the bottom line for many is that they want to stretch their food dollars as much as they can. We certainly understand this and encourage folks to take advantage of what we have to offer.
For example, our Everyday Value program is a great way to save money. Here’s how it works: on approximately 50 items throughout the store, we have pledged to keep these items at the lowest possible prices we can. On many basic, staple items like bananas, flour, cereal, milk and peanut butter you’ll see the shelf tag reflect a lower price. On these items, the Co-op is willing to make less than our basic profit margin and pass those savings on to you.
We also have weekly produce specials, something many cost-conscious fresh produce shoppers can take advantage of. Our monthly specials flyer is full of great deals and our health and wellness department also has great monthly specials. The bulk department runs 15% – 25% off specials every month as well. And members can order cases at a discount.
Our Member Appreciation Days have become extremely popular of late where members can receive 10% off their bill. Some other perks include Senior shopping day on Wednesday (5% off) and arrive at Oryana via alternative transportation discount (5%).
One other consideration that is not a direct cost savings but that benefits our community as a whole is all that Oryana does to give back. Take our Community Grant Program. This year we awarded Bay Area Recycling For Charities a $5000 grant, and every month we make donations to local non-profit organizations, both monetary and foodstuffs. Shopping at the coop is one way to support our charitable efforts and participate in strengthening our community rather than giving your dollars to a huge corporation that probably doesn’t have the model workplace we do and that does little to support the local community.
As for the suggestion by some to offer non-organic but sustainable produce and some GMO products side-by-side with the organic/nonGMO products and to let customers decide…this is something that must be considered long and hard. We pride ourselves on being the best place in town to find the healthiest possible foods/products and in supporting our local, organic farmers. Yet we do want to be sensitive to the needs of customers too. Stay tuned for updates on this issue.
Finally, here is one more quote from a respondent: “Oryana is a unique store that holds a competitive advantage in the Traverse City area. There is no other store in the area that is anything at all like or even similar to Oryana. Oryana is built on pride. The pride rings through in the people who work in the store and the products that are offered to its customers.”
























